What is a great American brand in the most modern way?

That’s the question Chris Benz is hoping to answer with his first collection as creative director of storied fashion house Bill Blass when it debuts Nov. 1. “The goal is to give women fabulous product on an ongoing basis,” he said Wednesday as part of Fashionista’s monthly one-on-one panel series. “It’s about fulfilling the needs of the modern woman in a direct and matter-of-fact way.”

The Seattle-born designer admitted his initial hesitation at being approached by president and COO Stuart M. Goldblatt to take the reins of the 45-year-old brand, but said he quickly realized it was “an opportunity to do things in a completely new way.”

Read more at Sourcing Journal.

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