If anyone does cool well, it’s Chillaz International, and the company’s latest efforts have everything to do with elevating climbing apparel—including denim that a climber can wear .
The Austria-based family business has been focused on producing climbing and outdoor apparel that actually work for the wearer since 2001, and now Chillaz sells its goods to nearly all of Europe, some of Asia and will open Chillaz USA this spring.
“The climbing market is growing from year to year,” Chillaz owner Ulf Kattnig said. In the company’s home region, there are a few hundred thousand registered climbers and indoor climbing halls are starting to pop up, catering to those who prefer the activity to the gym. “Climbing will be a part of the Olympics 2020 in Toyko, so for sure it is an extreme growing market.”
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.