“American-made brands can’t rely on reaching a critical mass of consumers by selling $200 button-downs,” said Jim Snediker, the no-nonsense CEO of Chicago-based men’s clothier Stock Manufacturing Co. So it’s a good thing that was never part of the plan when he and his four business partners launched their brand in February 2013.

Born out of the combined fashion and retail backgrounds of Snediker and Jason Morgan (who together started the now-defunct flash-sale site Left of Trend), Mike Morarity and Tim Tierney (of menswear label Vagrant Nobility) and Areill Ives, the quintet’s threads may be made locally in Ives’ family’s 40-plus-year-old factory, but by cutting out the middleman and selling on a mostly direct-to-consumer basis, the brand can keep its prices in the $35-$295 range.

Read more at Sourcing Journal.