Premium workwear brand Carhartt announced last week the promotion of Tony Ambroza from senior VP of marketing, to the newly created senior leadership role of chief brand officer.

In the new role, Ambroza will head brand engagement across platforms, including social media, TV commercials, events, retail marketing, direct to consumer and more. The role is meant to build a deeper connection between shoppers and the Carhartt brand.

“Tony is a visionary marketer and retailer who has helped our 128-year-old company succeed in a new age of selling,” said Linda Hubbard, Carhartt president and COO. “Tony has taken on increased leadership responsibilities within our marketing and direct to consumer teams and has demonstrated strong leadership, strategic expertise, and the ability to build strong teams that consistently exceed goals. We are recognizing Tony’s leadership excellence across multiple aspects of the Carhartt organization with the new role of Chief Brand Officer.”

Ambroza joined the Carhartt team seven years ago, with a strong apparel background and marketing experience. He has helped to build the brand’s growth, according to the company, and scaled the direct to consumer business.

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