Capsule announced that it will collaborate with Elements, a trade show for beauty products and fragrances, to introduce expanded fragrance, beauty, home scent and grooming sections for Spring ’16.
Elements will make its Capsule debut at the NY Women’s Show, September 17-19. Elements will then also join on for New York Men’s in January 2016 and Las Vegas in February 2016. There will be a single registration and onsite check in for both shows, allowing Capsule attendees easy access to Capsule/Elements.
Capsule co-founder Deidre Maloney, said, “Lifestyle retailing is where the market is heading, and with Elements we will be able to offer our retailers the ability to discover great non-fashion offerings while they shop Capsule.”