What do you get when you cross a global fiber supplier with a leading laundry consultancy? A match made in sustainability heaven.

Jeanologia and Lenzing’s cellulosic fiber, TENCEL®, have worked together for more than 20 years and the Spanish firm’s product manager, Begoña García, has said a relationship of that caliber is unique to the industry.

“TENCEL® appeared in the garment finishing industry—where traditionally cotton denim is the king of the category—very strongly and with a high potential. However, due to their unique characteristics, TENCEL® fabrics needed different processing. Jeanologia helped TENCEL® by giving support to weavers, manufacturers and garment finishers, teaching them how to achieve best results with TENCEL® garments,” offered García, explaining the backstory of how the two first came to work together.

Read more at Carved in Blue.