There’s a popular meme on social media these days that says, “Do it with passion or not at all.”

Passion—for quality product, innovation, a more sustainable future and for family—has been the fire that has fueled the family-run mill Têxtil Canatiba for over 40 years. Full commitment is essential for any business to be successful, but it comes naturally to the close-knit family that runs Canatiba, said Marketing Director Felipe Covolan. His father and uncle founded the mill based in the State of São Paulo in Brazil.

“It requires passion and restless dedication. It requires heart and a lot of gut feeling. When family is involved, it is impossible for it not to be personal,” Covolan explained.

Read more at Carved In Blue.

 


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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