After baring all for Calvin Klein’s Spring ’16 global campaign, Justin Bieber is teaming up with the CK again, announcing the apparel company as the official, exclusive apparel partner of the North American and European legs of his Purpose World Tour.
Having kicked off in at the KeyvArena in Seattle, Bieber’s first tour in four years will play 64 dates at venues across the globe. As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician’s live performance, during which he and his back-up dancers will be wardrobed in apparel from the brand.
Calvin Klein will also host a sweepstakes via Twitter and Instagram for fans in the Americas and Europe to win VIP tickets to select concert dates as well as an opportunity to meet Bieber.
“I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it’s been a dream come true to work with them.”