C&A is digging deeper into denim. The Dutch apparel brand has created an internal denim division, according to Bangla Apparel.
Former Benetton creative director and Levi’s veteran You Nguyen, who joined the company last year, is leading the team with a focus on offering flatter cuts for all ages and sizes. Nguyen told Bangla Apparel, “Being democratic means offering products for all women, whether they’re in their 30’s, 40’s or 50’s—whether they’re fit or pregnant.”
C&A’s Fall ’15 The Denim collection spans approximately 200 garments for women, including 50 maternity styles, and 150 pieces for men. Children’s denim will roll out for Spring ’16.