Southern gent and designer Billy Reid is suiting up for the Kentucky Derby. Reid partnered with Woodford Reserve, the official bourbon of the Kentucky Derby, to design a $1,000 Mint Julep Cup benefiting the Wounded Warrior Equestrian Program.
The cups—90 $1,000 Victory cups and 10 $2,500 Winner’s Circle cups—were designed by Reid and were handcrafted at Louisville-based jeweler From the Vault.
The hand-engraved Victory cup is decorated with roses and a gold-plated crest dating back to the early days of horse racing, alongside the 2015 Kentucky Derby date, the Woodford Reserve logo and a matching gold-plated sipping straw. The gold-plated Winner’s Circle cup also features hand-engraved roses and a sterling silver-plated crest, and comes with a silver sipping straw. The cups are available on a first come, first served basis now until April 30 at woodfordreservemintjulep.com.
“I was inspired by a book I had found many years ago while researching the Kentucky Derby,” said Reid. “The Derby is an event steeped in heritage and tradition, and I’m honored to have been invited to design something as iconic as the $1,000 Mint Julep Cup for a brand as unparalleled as Woodford Reserve.”
Additionally, Reid created a limited edition fabric that will accompany each cup, as well as be featured in a capsule collection that will include bow ties and neckties available for purchase at Billy Reid retail locations, e-commerce and at the Woodford Reserve Distillery.
Since launching the project 10 years ago, Woodford Reserve has selected a charitable organization to receive the net proceeds from the $1,000 Mint Julep Cup sales. To honor the 10th year of the program, the public was asked to help determine which of two pre-selected organizations would receive the donated net proceeds by voting on the official $1,000 Mint Julep Cup website. Nearly 3,000 votes were recorded during the voting period of March 16-30 with the Wounded Warrior Equestrian Program receiving the majority of votes.
“For us, this program represents a huge part of who we are as a brand,” said master distiller Chris Morris. “We’re proud that this program has given way to more than $410,000 in charitable donations to equine and humanitarian related causes, and are excited to see what the next 10 years hold.”