The Better Cotton Initiative (BCI), a NGO supporting responsible cotton production worldwide, and the United States Fashion Industry Association (USFIA), which represents textile companies, apparel brands, retailers, importers and wholesalers, announced Tuesday plans to join efforts to promote responsible cotton sourcing. The partnership allows BCI and USFIA to benefit from each other’s expertise, and makes BCI is an associate member of USFIA, and USFIA a member of BCI.

“As BCI continues to expand in the US, we’re excited to join a reputable organization like USFIA,” said Daren Abney, BCI membership engagement manager, in a statement. “In such a rapidly changing industry, we look forward to exploring how this partnership can enable the supply chain of the future.”

Under the agreement, BCI will provide information about responsibly grown cotton to USFIA members. In turn, USFIA will assist BCI members in navigating the complex sourcing issues in the United States and around the globe. USFIA will provide access for BCI to connect with key stakeholders across the value chain through publications, education events and networking opportunities.

In a press release, USFIA President Julia K. Hughes said, “Our members, which include iconic global brands and major retailers, are committed to responsible sourcing at all levels in the supply chain. By collaborating with and learning from BCI, our members will be able to enhance that commitment from literally the ground up.”