Berto Industria Tessile is turning to young talent to help celebrate its 130th anniversary.
The Italian textile mill has linked up with Ma Va’ to create a capsule collection made with its signature dyed fabrics. The collection plays with stripes of varying proportions. Men’s styles include a cropped sleeve bomber jacket, drawstring shorts and a relaxed blazer. Highlights in the women’s line include flutter sleeve tops and jackets, a ruffled bikini top and coordinating skirt and top sets.
The collaboration is part of the mill’s Berto4Young Talent project established in 2014 to attract, involve and support up-and-coming designers. Through Berto4Young Talent, emerging brands that often cannot meet the minimum fabric purchase are granted access to Berto’s quality, heritage fabrics.
“Our company is based on our know-how, historicity and creativity and we really want to share this special cultural background with the new fashion generation,” said Arianna Morimando, Berto marketing manager and Berto4Young Talent founder. “For all these reasons, we have included in our strategic multi-annual programming this incentive project dedicated to the creativity and the entrepreneurship of the future fashion icons.”
The Berto4Young Talent project currently supports 20 designers, mostly based in Italy. Morimando says the mill plans to connect with a global network of talent in the future.