Artistic Fabric Mills (AFM) is take a cue from the athletic market with its new range of Shapeform fabrics for jeans. The body sculpting denim combines fabric stretch and compression technologies found in pro performance athletic apparel.
“The key to unlocking the perfect body shaping denim is finding the optimal level of compression so that movement and comfort do not take a back seat,” said Hasan Javed, AFM director. “We have invested heavily on stretch technologies over the years and feel this is at the cutting edge of fashion denim fabrics today,” he added.
Shapeform denim fabrics are available in indigo, black and gray. Lycra Beauty and Tencel options are also available.