In a sea of indigo, Archroma is standing out with three new ocean-themed bright sulfur blue dyes that cater to the market’s booming demand for brilliant blue denim.

At Denim Première Vision in Barcelona, the chemical technology firm showcased Diresul RDT Blue Specialties, a selection of dyestuff that brings a deep range of new shades and wash-down effects to denim.

The non-indigo dyes create clear, bright, unisex colors that otherwise would not be able to be achieved with indigo. The specialty dyes can also be used on non-denim garments and can be combined with the rest of Archoma’s Diresut RDT dyestuffs and application systems.

The three colors, which include a green-tinted Caribbean, a brilliant blue called Pacific and a reddish Artic, are suitable for warp denim dyeing, garment dyeing and woven dyeing using pad-steam and Pad-Ox system especially designed for distressed looks.

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