The apparel industry has had a tough time of late, but companies can find some solace among all the stress.

Data, a plural of datum, a Latin word that means “gift” or “something given,” is exactly what all the in-store, mobile and online analytics on the market today provide—presents. And decision-makers need to learn to embrace these tools—and do the research—before embarking on any new missions.

“We have a lot of gifts all around us that we don’t use, or don’t ask for,” said independent sustainability consultant Lorraine Smith, speaking recently during a discussion about transparency at Texworld USA in New York City. “The more truth we look for, the better decisions we will make.”

Read more at Sourcing Journal.

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