Silver Jeans Co. upgrades its e-commerce experience with Fitcode, the fashion data company that focuses on fit and helping consumers find their correct size.

The Fitcode fit experience will integrate on silverjeans.com, allowing consumers to take the Fitcode fit quiz and shop personalized style recommendations for their unique body types.

For Silver Jeans Co., the partnership with Fitcode promises to drive sales and engagement—just in time to help customers shop with confidence for new fall styles and silhouettes. Results from past partner integrations demonstrate that consumers are at least three times more likely to purchase using Fitcode.

Silver Jeans Co.’s decision to work with the data company follows the successful partnership between Fitcode and JAG Jeans. Silver Jeans Co. and Jag Jeans are owned by the same family-owned company, Western Glove Works.

“After seeing the results from the Fitcode integration on our jagjeans.com site, this decision was simple,” said Mike Girardin, Silver Jeans Co. and JAG Jeans director of e-commerce. “Users converted at four times their normal rate. Fitcode took care of all the heavy lifting, and of all the technical integrations we’ve done to date, this was by far the easiest.”

“We’re looking forward to a long, successful partnership with Silver,” said Rian Buckley, Fitcode co-founder and CEO. “We can’t wait to help them drive sales and engagement, while supporting the success of their brand’s fresh new look and offerings.”

Fitcode previously integrated with Hudson Jeans in 2016, JAG Jeans in February 2017 and AG in April 2017. It’s slated to go live with Joe’s Jeans next month.

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