American Eagle Outfitters announced Thursday their new partnership with Feeding America, an organization dedicated to helping those in need, as well as some new faces to their successful #WeAllCan Fall campaign.

American Eagle will donate one meal through the charity for every holiday gift box sold online and in stores, starting in mid-November. On Thanksgiving Day, American Eagle will donate one meal through Feeding America for every purchase that happens online. American Eagle stores, as well as the corporate AEO offices and distribution center, will participate in the partnership by having associates host food drives for their local food banks.

“We hope that our Feeding America partnership helps encourage everyone to give back to those in need, particularly during the holidays,” said Chad Kessler, American Eagle Outfitters global brand president.

American Eagle says it will provide 1 million meals to those in need through the partnership.

Some new influencers joining the #WeAllCan campaign are Disney Chanel stars Cole Sprouse and Rowan Blanchard, as well as Madison Beer.

“We chose this unique and diverse cast, with their message of sharing and contributing, to ensure that the distinct voices of today’s youth continue to be heard,”said Kessler.