When it comes to a love for denim, it was ‘like mother, like daughter’ for the leading ladies of DL1961 Premium Denim Inc.

For Sarah Ahmed, the creative director for DL1961, joining her family’s business—where her mother, Maliha Ahmed, is the CEO—after finishing her degree at Parsons in 2011 was a point of pride, especially in carrying on the tradition of quality and craftsmanship the brand has come to be known for.

The New York City-based premium denim brand committed to using sustainable resources to make its cutting edge garments has been on a mission to fuse technology with fashion to perfect fit, incorporate ethically sourced performance fibers and exhibit innovation—all while having the littlest impact on the environment.

Ahmed has played a major role in marrying technology with the demands on fashion, drawing on her own expertise having studied interface design and management at Parsons. She’s also been the face of the brand, helping lead it to its position as a leader in exclusive premium denim.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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