AG Jeans, a leading contemporary lifestyle and premium denim brand, announced Thursday that Skinmint will be the brand’s exclusive distributor for China, Hong Kong, Macau and Taiwain.
This endeavor is set to be AG Jeans’ first large scale move in the territory. Skinmint will open up numerous AG branded shop-in-shop locations inside the high-end stores of its parent company, Golden Eagle Retail Group Ltd. Golden retail is famously known to house retail brands including Michael Kors, Gucci, Coach, Dior, Armani, and Hermes.
Sam Ku, AG Jeans vice president and creative director, said, “AG is very excited to be partnering with Skinmint to expand our brand into China.” He added, “Skinmint’s expertise and intimate knowledge of the market will be invaluable in terms of building brand awareness and success. We have been carefully monitoring the market, and we feel that the timing is right for us to start this partnership and build a great business together.”
The demand in China for sophisticated and unique options has increased as the country’s middle class has grown, slowing its luxury market.
Skinmint CEO Betty Hsu explained, “China is expected to become the largest retail market in the world within the next five years, and its consumers are ready for contemporary brands.” She concluded, “AG’s stylish sensibility and devotion to creating the very best apparel and denim will resonate with the Chinese consumer.”