The Aéropostale brand will soon encompass home textiles. The mall-based denim retailer announced a domestic licensing agreement with Himatsingka America, through which Himatsingka will design, manufacture and distribute home textiles such as bedding and bath linens using the Aéropostale label for department stores, big box retailers and wholesale channels across North America.
Julian R. Geiger, Aéropostale chief executive officer, “We look forward to capitalizing on the power of the Aéropostale brand to expand our reach through new bedding and bath products. Himatsingka America has a strong portfolio of brands and proven track record, and we look forward to working with them to reach new customers across new channels.”
Himatsingka America CEO David Greenstein stated, “We are excited to partner with a highly recognizable brand such as Aéropostale. We intend to engage Aéropostale’s vast customer base with an exciting new home offering. We share their passion for creative design and quality workmanship and look forward to a meaningful relationship.”
Under this agreement, Aéropostale’s expanded home collection is expected to be available during the back-to-school 2016 season.