New York-based casual cool clothing line Adam Mar debuted the brand’s first line of jeans, sourced at Cone Mills in North Carolina and manufactured in Los Angeles.

The jeans and shirting are offered in five washes, each characterized by a complete lack of branding, with no labels, printed pockets or branded hardware. The brand has a general emphasis on comfort and ease, with the rest of the product being made up of knits.

The eponymous designer and founder, Mar, got his start at Ralph Lauren in manufacturing and sourcing, before branching out to start his own line inspired by the beachy-meets-urban vibe of his hometown of Long Beach, NY.

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