Acne Studios denim has a new look and a new name.
The brand launched Acne Studios Blå Kons Thursday in all Acne Studios stores and online. The new Acne Studios Blå Konst collection will entirely replace all Acne Studios existing denim.
In a press release, Acne Studios describes the new permanent denim line as an “investigation in denim” centered around six styles of jeans; baggy, straight and skinny style for men and the same for women. The main collection also includes reimagined denim jackets with a slender fit with chest pocket flaps removed for a leaner silhouette, as well as denim shorts and skirts.
The collection and will be joined by seasonal styles that explore what inspires Acne Studios Creative Director Jonny Johansson. The first seasonal collection for Spring ’17 is based on ideas of the Swedish outdoors and the functionality of the artist’s uniform.
“We have taken this step because I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward,” Johansson said.