Abercrombie & Fitch Co. continues to expand its footprint in the Middle East. The company will open an Abercrombie & Fitch store in the UAE at Dubai’s Mall of Emirates on December 26.
The 18,000-square-foot Dubai location marks several firsts for the brand, including a newly designed concept store featuring a stand-alone fragrance shop and a boutique for children’s.
The store is being opened pursuant to a joint venture between Abercrombie & Fitch and Majid Al Futtaim Fashion. Rajiv Suri, Majid Al Futtaim Fashion CEO, said there is “significant demand” for the brand in the Middle East. The new store is the Abercrombie & Fitch’s third location in the region, following the opening of two stores in Kuwait in early 2015.
“International expansion in key growth markets remains a priority for Abercrombie & Fitch and we are delighted to bring a new store to the Middle East,” said Michael Scheiner, Abercrombie & Fitch senior director, marketing and communications, in a press release. “We know that there is a strong affinity for our brand in this part of the world, and we are excited to continue our development in the region in partnership with Majid Al Futtaim Fashion.”