Abercrombie & Fitch Co. (A&F) announced a new six-person brand leadership team as the latest development in its turnaround process.
Kristina Szasz has been named head designer for A&F women’s. Szasz will join the company in late September from PVH in Europe, where she served as design director for denim at Karl Lagerfeld and Tommy Hilfiger. Prior to PVH, she held a number of creative director and design roles for companies including Lee, Dockers, Iceberg, Nike, Ralph Lauren and Emilio Pucci.
The head designer for A&F men’s, Aaron Levine, joined the company in July from Club Monaco.
Stacie Beaver is filling the position of general manager for A&F womens. Beaver has worked at A&F for over 15 years in a variety of senior positions. Most recently, she led the bottoms business for men and women across Hollister and A&F. Beaver joins Kurt Hoffman, general manager for A&F mens, who joined A&F in March, also from Club Monaco.
Amy Sveda joined as the general manager for Abercrombie Kids in May from Carter’s, where she helped revitalize the company’s OshKosh brand. Prior to this, Sveda worked at Louis Vuitton, where she launched the brand’s e-commerce site.
Monica Margerum was appointed head of planning operations for A&F and Abercrombie Kids in August from Kohl’s, where she was senior vice president of planning for Juniors and Kids. Previously, she spent 14 years at Express, where she most recently served as director of merchandise planning.
Christos Angelides, brand president for Abercrombie & Fitch and Abercrombie Kids, said, “We have put a talented team in place who are relentlessly focused on delivering quality merchandise and an excellent customer experience. While our turnaround continues to be a work in progress, these changes will significantly contribute to moving the A&F brand forward.”