Sustainability may actually be the new black. And if you’re an apparel brand without a sustainability pledge, you may soon find yourself out of the “in” crowd.
Thirty-six major brands and retailers have now signed up to the 100 percent sustainable cotton by 2025 pledge, Textile Exchange announced at its Sustainability Conference in Washington, D.C. last week.
Cotton has gotten some bad press with environmental groups and the sustainably-minded in recent years for its over-use of pesticides and water, and for its greenhouse gas emissions, and now more and more brands are turning to sustainable cotton—driving demand for it up.
Brands that have made the pledge include Asos, H&M, Kering, Levi’s, Nike, Adidas, Burberry, Burton Snowboards, prAna and Timberland, to name a few.
Read more at Sourcing Journal.