Men’s brand 34 Heritage, started by the owners of Mavi, launched its first-ever e-commerce website.

Founded in 2011, 34 Heritage has garnered a reputation for offering a luxury, European aesthetic with a focus straight cuts and jeans that fit higher in the back.

Taking the direct-to-consumer route, the website allows consumers to search for specific styles and enlist the help of the Fit Guide, ensuring the right fit.

The brand will continue to sell in retailers like Allen Edmonds, Nordstrom and Bloomingdale’s, while offering full-priced items on the website.