The TENCEL® Denim Shop launched Feb. 15 on ShopStyle, a leading fashion search engine with 18 million monthly visitors. Featuring more than 40 denim styles that include the super-soft TENCEL® fiber, the shop showcases denim partners Bella Dahl, DL1961, Level 99, Mavi, NYDJ, and the Blue Shirt Shop

The TENCEL® Denim Shop will be highlighted on ShopStyle’s homepage and through a prominent blogger campaign with supportive editorial and advertising on POPSUGAR, Refinery29, Fashionista, and Sourcing Journal.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.